Using a SERP API, which is the Google Search Engine Result Page (SERP) service, you can rapidly accumulate data on Google’s search results pages for you to analyze. With a SERP you can more easily analyze and see how your competitors are matching up against each other. Also, with a SERP you can do some more in-depth keyword analysis or even do some off-site optimization (or even off-site advertising) for your site or your niche. However, with a SERP you also have to deal with Google’s terms of service rules. And once again, if you do things wrong when implementing a Google SERP you can be banned by Google for using abusive techniques.
So what exactly is a Google SERP? A SERP, or Search Engine Result Page, is an internal web page that Google created called SERPs (Search Engine Result Pages). Google’s thinking was that webmasters would rather give their site high rankings and therefore provide their site visitors with accurate data that Google itself cannot provide. This is where the serp api comes in handy. A SERP gives you the ability to query and retrieve accurate data, in real time. You are able to do this for all the major keywords and you get the lowdown on the competition.
Google released two different SERP APIs. The first one is called “view api”, which is pretty self explanatory. The view api is the older of the two. It is less user-friendly and not as integrated with other Google tools like the Google Toolbar. To use the view API, you need to have a Google webmaster account and login.
The second SERP API that Google released was called “serpstore”. This was the more convenient API to work with. It was built specifically for the savvy webmaster who wanted the full functionality of the Google SERP without having to master the whole thing on his own. The serpstore API allows webmasters to integrate all their sites’ content into one website, effectively creating a one-stop-shop for anyone looking to manage their sites.
There are a few things to keep in mind with both the google serp API and the serp store API. If you are using the Google webmaster tools then you will definitely want to make sure you are using the proper protocols associated with each of the two separate functions. For example, if you request a search result from Google using the protocol version number “GOOGLE api-version”, this will tell the search engine how to handle the request, and what version of the software interface the request is using. If you are searching for information using the Google search engine, the SERP version number “client_id” will be the one you are interested in knowing about.
When it comes to getting the best serp api and using the best webmaster tools, there are a few options out there. But the best option is still the webmaster position at the Google base. You need to master every little detail of how to use the user API to the best of your ability. As long as you do that, no other webmaster should have any trouble getting you indexed in Google, and the results will be search engine results, not search results driven by some marketing company.